Compare · HubSpot alternatives

HubSpot alternatives
for small sales teams.

Six CRMs compared on price, Gmail fit, AI and MCP support. Prices are per user per month, billed annually.

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At a glance

HubSpot and six alternatives.

From each vendor's public pricing page, October 2026. Entry price is the lowest paid plan, per user per month, billed annually.

Option	Gmail	From	AI highlight	Official MCP
HubSpot (reference)	Sales Chrome extension	$20 Starter ($7 new-customer offer, annual); Pro $90 + $1,500 onboarding	Self-updating Smart CRM; Breeze	Yes, GA
Teamopipe	Gmail extension + web app	$19 Starter	No built-in AI yet	Yes, all plans
Pipedrive	Gmail add-on sidebar	$14 Lite	Nova: updates from meetings, all plans	Yes, all plans
Attio	Chrome extension	Free up to 3 seats; Plus $35	Ask Attio takes actions; agents	Yes, all plans
folk	folkX extension; Gmail sync and send	$24 Standard	Follow-up Assistant, on by default	Yes
Streak	Native	$49 Pro	Autofill on new deal emails via automations, Pro+ and Enterprise	Yes, free
Close	Gmail sync; CRM in a separate app	$9 Solo (billed annually; $19 monthly)	Chloe agent; Auto Update from calls	Yes

When HubSpot is still the best fit

If you want one platform across marketing, sales and service, with a self-updating CRM, Breeze agents and quoting, HubSpot covers far more of the business than a focused CRM.

Why people look

Why small teams compare HubSpot with other CRMs.

💰

The step up to Professional

Sales Hub Professional is $90 per seat a month billed annually, plus a $1,500 onboarding fee.

📧

Working from Gmail

HubSpot's Sales Chrome extension logs and tracks email in Gmail. The CRM and AI live in the HubSpot app.

🔌

Predictable AI cost

HubSpot prices some agents per outcome. For example, the Prospecting Agent costs $1 per recommended lead on Pro and Enterprise.

The alternatives

Six options, and who each one suits.

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Teamopipe

Best for 1–10 person teams that sell from Gmail and want pipelines, campaigns and automations without onboarding fees. Starter $19, Growth $29, Pro $49 billed annually. 14-day Growth trial. No built-in AI yet; MCP on every plan.

⚡

Pipedrive

A sales CRM for small and medium businesses. Lite $14 to Ultimate $79 billed annually, with a Gmail add-on and Nova meeting AI on all plans.

📊

Attio

Aimed at startups and scale-ups. A free plan for up to 3 seats, Plus $35, Pro $79. Contact and company records are created automatically from email, and AI agents can take actions.

🌐

folk

A CRM for relationship-driven small teams. The Follow-up Assistant drafts replies to quiet threads. Standard $24, Premium $48 billed annually.

📧

Streak

A CRM that lives entirely in Gmail. Pro $49, Pro+ $69 billed annually. On Pro+ and Enterprise, an automation can run AI Autofill to update deal fields each time a new email is added to a deal.

Close

A calling-heavy SMB CRM with the Chloe AI agent and Auto Update from calls and meetings. From $9 per user on Solo, billed annually ($19 monthly).

Common questions

What does HubSpot Sales Hub cost?

HubSpot Starter is normally $20 per seat a month; new customers currently pay $7 billed annually or $10 monthly (limited-time). Professional is $90 per seat plus a $1,500 onboarding fee, and Enterprise is $150 plus $3,500.

Which HubSpot alternatives work inside Gmail?

Streak and Teamopipe run inside Gmail. Pipedrive and Attio add a Gmail sidebar or extension, with the CRM in a separate app. folk works through its folkX extension and Gmail sync. Close works from its own app, with two-way Gmail sync.

Is there a free HubSpot alternative?

Attio has a free plan for up to 3 seats. Teamopipe has no free plan: every plan starts with a 14-day Growth trial with no card.

Do these alternatives have AI?

Pipedrive Nova suggests updates from meetings. Attio's Ask Attio takes actions. folk drafts follow-ups. Streak Autofill can run automatically, through an automation, each time a new email is added to a deal on Pro+ and Enterprise. Close's Chloe agent calls and qualifies leads. Teamopipe has no built-in AI yet.

Do they work with ChatGPT and Claude?

Yes. HubSpot, Teamopipe, Pipedrive, Attio, folk, Streak and Close all have official MCP servers. HubSpot's is available on all accounts, including free.

Can I move from HubSpot to Teamopipe?

Export your HubSpot contacts, companies and deals to CSV or Excel, then import them into Teamopipe and map columns to contacts, organizations, deals and custom fields.