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100 Words to Avoid in Cold Outreach Emails: Stay Out of the Spam Folder!

Grigorijs Kožuhars
Grigorijs Kožuhars
100 Words to Avoid in Cold Outreach Emails: Stay Out of the Spam Folder!

100 Words to Avoid in Cold Outreach Emails: Stay Out of the Spam Folder!

Ever wondered why your carefully crafted cold emails end up in the spam folder? The answer might lie in the words you use. Certain words and phrases can trigger spam filters, preventing your emails from reaching their destination. This guide will help you understand which words to avoid and how to improve your email deliverability.

Why Emails End Up in Spam

Spam filters look for specific red flags, including suspicious words and phrases, all-caps text, and emails with excessive punctuation. These filters are designed to protect recipients from unwanted and potentially harmful emails.

100 Words to Avoid in Cold Emails

Financial and Promotional Words

Free

Win

Winner

Cash

Prize

Money back

Million dollars

Earn extra cash

Investment

No hidden costs

Special promotion

Exclusive deal

Best price

Discount

Cheap

Save big money

Double your income

Free access

Order now

Urgency and Pressure

Act now

Limited time

Hurry

Offer expires

Urgent

Don’t delete

Important information

Act immediately

Don’t miss out

Last chance

This won’t last

While supplies last

Guarantees and Promises

Risk-free

No obligation

Guaranteed

Satisfaction guaranteed

No risk

Promise

Pure profit

Full refund

Scams and Manipulative Language

Dear friend

This is not spam

Increase sales

Eliminate debt

Get paid

Lower rates

Meet singles

Unsecured credit

Work from home

Hidden charges

No hidden fees

This isn’t a scam

Not junk

Notspam

Free gift

Free trial

No questions asked

Secret

Legal and Jargon

Bulk email

Buy direct

Cancel at any time

Check or money order

Congratulations

Confidentiality

Cures

Direct email

Direct marketing

Human growth hormone

Internet marketing

Lose weight

Mass email

Multi-level marketing

No cost

No credit check

No fees

No gimmick

No interest

No investment

No purchase necessary

No strings attached

Obligation

Passwords

Requires initial investment

Social security number

Undisclosed

Unsolicited

Valium

Viagra

Vicodin

Weight loss

Xanax

Miscellaneous

Accept credit cards

All new

As seen on

Bargain

Beneficiary

Billing

Bonus

Cards accepted

Compare rates

Deal

Tips to Improve Your Email Deliverability

Personalize Your Emails: Use the recipient's name and relevant details.

Use Clear Subject Lines: Avoid clickbait and be honest about your email content.

Balance Text and Images: Too many images can trigger spam filters.

Keep Formatting Simple: Avoid excessive capitalization and punctuation.

Encourage Engagement: Include calls to action that prompt replies or clicks.

Segment Your Email List: Send targeted emails to relevant recipients.

Follow Email Laws: Provide a clear unsubscribe option and follow regulations.

Technical Tips

Authenticate Your Emails: Use SPF, DKIM, and DMARC to prove your emails are legitimate.

Clean Your Email List: Regularly remove inactive or invalid email addresses.

Monitor Your Sender Reputation: Check if your IP or domain is on any blacklists.

Test Before Sending: Use tools to check if your email might be flagged as spam.

By avoiding these 100 words and following best practices, you can improve your email deliverability and make sure your cold outreach efforts pay off.

Happy emailing!

P.S. While learning how to nail cold emails will definitely improve your sales game, another noticeable improvement can be achieved by using a CRM that suits your needs. Choose a CRM that actually supports your process without draining your time and energy on administration. Teamopipe CRM is an extension for Gmail that transforms your mailbox into a powerful CRM. Install the app for free and experience a seamless sales process.