Template variables and personalization
How template variables work in Teamopipe campaigns and how to avoid common personalization mistakes.
Template variables let you personalize campaign emails automatically. Instead of writing each recipient's name manually, a variable like {{First name}} pulls the value from the contact record.
How to use variables
When writing a template or campaign, type the variable exactly as shown — including the curly braces. Common variables: {{First name}}, {{Last name}}, {{Email}}. The variable is replaced with the contact's stored value when the email sends.
What happens if the value is missing
If a contact doesn't have a value for the variable, the variable may send as blank or as the raw tag. Before sending a campaign, check that the contacts you're targeting have the fields populated. Sending "Hi ," to someone is worse than not personalizing at all.
For templates in Gmail compose
When you insert a template, always review the message before sending. Variables that don't populate show as blank or as raw text. Replace any that didn't fill in manually before hitting send.